The Bertelsmann automotive e-commerce platform has priced its shares at the lower end of its range to raise $20m instead of its targeted $150m.

Tuanche, a China-based automotive e-commerce marketplace backed by media group Bertelsmann, has priced its shares at $7.80, settling on the lower end of its range and securing $20.3m in its initial public offering.

The company issued 2.6 million American depositary shares (ADSs). It had originally set a range of $7.50 to $9.50, targeting as much as $150m in proceeds.

Founded in 2010, Tuanche operates an e-commerce marketplace for cars and sells vehicles through its own public auto shows.…

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Thierry Heles

Thierry Heles is editor-at-large of Global University Venturing and Global Corporate Venturing, and host of the Beyond the Breakthrough podcast.