Global Consumer Council

The Global Consumer Council (GCC) was established to provide a forum for CVCs in the consumer sector to connect and explore innovation and investment opportunities. The GCC showcases its thought leadership via virtual webinars and in-person meetings to dive deeper into the issues currently affecting the consumer sector.

Council participants serve for a two-year term and meet quarterly to review its established goals, immediate course of action and future endeavors.

Council Members

Webinar: Media for equity – Why it can work for your startups

This webinar explored:

• Which startups should be exploring media for equity and how wide does that scope go?
• Is it better to do it yourself or partner with a dedicated fund?
• At what point, should a startup take a media for equity and when is it most useful?
• How should startups value these deals and how do they track advertising to make sure they get full value for their equity?
• How much equity should startups give up in media-for-equity deals and is it through equity or warrants?
• Does this work for international investors or should you stick to one territory?

Four tips for media-for-equity startup investments

Some 50% of a consumer startup’s capital is spent on advertising, so trading equity for ads can save money. Here’s how to get those deals to work. Click to read more.

Podcast: Lukasz Garbowski, Better Tomorrow Ventures

Lukasz Garbowski, investment director at Better Tomorrow Ventures (BTV), joined GCV’s Global Venturing Review to talk about the unit’s unique approach, how it thinks about the new product categories that can leverage British American Tobacco (BAT)’s existing strengths, the challenges involved in convincing health-focused startups that they are a good fit, and the work the unit does not just investing, but introducing non-portfolio startups to BAT through its Labs programme.

Listen to the full podcast here:

GCV Special Report: Functional Foods

Find out more

If you are interested in participating in the Global Consumer Council please contact James Gunnell for more information.