Paul Misener, senior vice-president for global innovation policy and communications at Amazon, speaking at the GCV Digital Forum 2021 described how being obsessed over customers instead of competitors is the key to Amazon’s innovation strategy.
“Our invention machine relies very heavily on customer sessions, where we figure out what the customer can get out of a product or service. This is what drives all the innovation and the invention that goes into it,” said Misener.
Another unique and essential part…
