GV and CAA Ventures have exited online GIF database Giphy in a reported $400m deal, sized at approximately $200m less than its valuation four years ago.

Social media group Facebook purchased Giphy, a US-based searchable GIF repository backed by internet and technology conglomerate Alphabet and talent agency Creative Artists Agency (CAA), on Friday.

The two companies did not confirm the size of the transaction but Axios reported the deal was sized at approximately $400m, a reduction from the reported $600m valuation at which Giphy raised $72m in an October 2016 series D round that represented its most recent funding.

Founded in 2013, Giphy operates an…

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Thierry Heles

Thierry Heles is the editor of Global University Venturing, host of the Beyond the Breakthrough interview podcast and responsible for the monthly GUV Gazette (sign up here for free).