General Atlantic and a range of unidentified backers are exploring a $300m investment in Wish that would value the Legend Capital-backed e-commerce marketplace at $11bn pre-money.

Wish, a US-based mobile commerce platform backed by conglomerate Legend Holdings, has entered talks with investors including growth equity firm General Atlantic to raise $300m in funding, The Information reported on Monday.

Other potential backers have also joined the discussions, though their identity was not revealed. Wish is targeting an $11bn pre-money valuation for the round.

Founded in 2011, Wish runs an app-based online marketplace that allows primarily China-based merchants to sell inexpensive goods ranging from shoes to smartwatches directly…

Thierry Heles

Thierry Heles is editor-at-large of Global University Venturing and Global Corporate Venturing, and host of the Beyond the Breakthrough podcast.