Ninja shurikens in $2.8m

Ninja Metrics, a spin-out from the University of Minnesota, has raised $2.8m.

Angel investors Tech Coast Angels and the Harvard Business School Angels led the round, bringing total funding in the firm to $5.4m. In 2012, Ninja held a series A worth $2.6m, which drew support from Harvard Angel Group and other angels.

Ninja’s main product is the Katana social analytics engine, which measures the value of social contributions in applications with a focus on games. The engine identifies the analytics of players, who is most likely to push the game through social networks, and key performance indicator metrics.

Dmitri Williams, chief executive of Ninja Metrics, said: “Anyone in the industry now has access to an automated predictive analytics engine that used to take an expensive on-site team of data scientists. The results are clear, actionable, and update daily. No white lab coats required. Katana combines best-practice science with business realities. The innovation is daily Social Value scoring, which allows developers to understand their apps, and marketers to quickly monetize the everyday social connections of their customers.”