The digital cartoon producer has raised $15.3m in a round that was led by SoftBank and backed by Oriental Pearl Media, WingsMedia and Pipilu.

An affiliate of telecommunications and internet group SoftBank has led a RMB103m ($15.3m) funding round for China-based digital animated content developer TThunder Animation, China Money Network has reported.

Media services provider Shanghai Oriental Pearl Media, television producer Shanghai WingsMedia and children’s literature publisher Pipilu all participated in the round, as did several undisclosed animation producers.

Founded in 2010, TThunder Animation creates and promotes digitally animated cartoons that are aimed at preschool children in China. Its series include Rainbow Chicks and…