Men's styling and fashion e-commerce platform Thread has now raised $40m altogether, having secured funding from H&M Co:Lab among others.

H&M Co:Lab, a corporate venturing subsidiary of fashion retailer H&M, has invested in UK-based men’s fashion e-commerce service Thread as part of a $22m series B round.

Venture capital firms Balderton Capital, Beringea, Forward Partners also contributed to the round, as did Maurice Helfgott, chairman of retail management firm Amery Capital, and Sebastian Picardo, former chief operating officer of luxury goods retailer Lane Crawford.

Founded in 2012, Thread combines the expertise of human stylists with machine learning technology to make…

Robert Lavine

Robert Lavine is special features editor for Global Venturing.