The consumer goods trading platform has secured nearly $80m from existing investor Tencent in a deal that took its total funding past $510m.

Internet group Tencent has invested almost $80m in China-based alcohol e-commerce platform Yijiupi, 36Kr reported today.

Yijiupi operates an online platform where businesses can buy and sell alcoholic beverages and, increasingly, other consumer products. It has a presence in some 140 prefecture-level cities across 26 Chinese provinces, according to 36Kr.

The round boosted the company’s overall funding to more than $516m since it was founded in 2014, $100m of which came in the form of a series D-plus investment by…

Robert Lavine

Robert Lavine is special features editor for Global Venturing.