The pet-focused e-commerce platform received $47.5m from SoftBank's Latin America fund and will use it to meet increased customer demand.

Internet and telecommunications group SoftBank’s Latin America fund has agreed to invest R$250m ($47.5m) in Brazil-based online pet product retailer Petlove, Reuters reported on Tuesday, citing a company statement.

Petlove operates an online platform that sells pet food in addition to a range of accessories such as doghouses, litter boxes, cat scratchers, birdcages and fishbowls.

The funding will help the company meet increased demand as more customers opt to buy products online due to the restrictions imposed to prevent the…

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Robert Lavine

Robert Lavine is special features editor for Global Venturing.