The company's series B round was funded by SIG China, and it has now secured $30m in funding.

SIG China, a subsidiary of investment and technology company Susquehanna International Group, has invested $20m in China-based retail listings and rebates site 51Fanli.com, according to China Money Network, which cited reports in local media.

Founded in 2006, 51Fanli operates as an online directory of e-commerce sites and a provider of e-commerce coupons, and has more than 35 million users. It previously raised $10m from Disney-owned venture capital firm Steamboat Ventures and Qiming Venture Partners in 2011.

The company will invest…