Sandy Sholl, the co-founder and chairwoman of MadaLuxe, is head of SLS Journey as its new corporate venturing unit.

Psykhe, a UK-based fashion recommendation platform, has raised $1.7m in a seed round led by SLS Journey, the new corporate venturing unit of MadaLuxe Group, a US-based distributor of luxury fashion. Other investors include angels Carmen Busquets, John Skipper, and Lara Vanjak.

Sandy Sholl, the co-founder and chairwoman of MadaLuxe and head of SLS Journey, said: “By establishing personality through a proven scientific method underpinned by proprietary artificial intelligence, the Psykhe team is building the brain of the ultimate stylist.”

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James Mawson

James Mawson is founder and chief executive of Global Venturing.