Existing investor Robert Bosch Venture Capital came back for an Information Venture Partners-led series B round that took Flybit's overall funding to $14m.

Canada-based contextual data technology developer Flybits received $6.5m in series B funding from investors including Robert Bosch Venture Capital, the corporate venturing arm of industrial product maker Robert Bosch.

The round was led by venture capital fund Information Venture Partners and included VC firm Portag3 Ventures and growth equity firm Trellis Capital.

Founded in 2013, Flybits produces software that helps make complex data more contextual, allowing businesses to market more precisely. The funding will support an increase in sales activity…