Fiture whips series A into $65m shape

Oct 1, 2020 • Callum Cyrus

Tencent and Bertelsmann Asia Investments have both backed the home fitness company, which will soon launch a smart display screen for its workouts.

China-based connected home fitness product maker Fiture has received $65m in a series A round led by internet group Tencent, DealStreetAsia has reported.

Bertelsmann Asia Investments (BAI), the Asia-focused investment arm of media conglomerate Bertelsmann, took part in the round, as did corporate-backed venture firm BA Capital and CPE, an alternative asset arm of investment firm Citic Group.

Sequoia Capital China, Cathay Capital, C Ventures and All-Stars Investment also chipped in series A cash.

Founded in 2019, Fiture sells…

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