Twitter is acquiring mobile advertising exchange MoPub in an all-stock deal worth around $350m.

MoPub, a US-based mobile advertising technology company which provides an advertising platform and exchange for mobile app publishers, and which is backed by investors including Jafco Ventures, and Iris Capital, is being acquired by US-based social networking service Twitter for an estimated price of $350m in Twitter stock.

Previously, MoPub raised $12m in its series B round in September 2012, led by Japan state and corporate-backed venture capital firm Jafco Ventures and joined by Iris Capital, a venture capital group…

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