Disruptive innovation: facts and response strategies

An insightful HBR article by Julian Birkinshaw, titled How Incumbents Survive and Thrive, caught my attention. It makes two crucial and thought-provoking points on industry disruption (side note: we talk about demand-side disruption, as opposed to supply-side disruption) and appropriate response strategies which greatly resonate with my view:

There has been less creative destruction than prior studies have suggested – indeed, less than most people believe.

Digital disruption is real, of course, but it has been oversold by three myths:

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