Chorus, which had raised seed capital from Chernin Group and UTA Ventures, has elected to shut down its group fitness app shortly after its launch.
Chorus, a US-based collaborative fitness app developer backed by corporates Chernin Group and United Talent Agency, is shutting down eight months after its launch, Business Insider has reported.
Chorus had created a group-orientated fitness app where friends could encourage each other to maintain workout schedules. It launched in beta in December 2017, but users typically left the platform within four to eight weeks.
Dick Costolo, the company’s co-founder and CEO, told Business Insider the app’s users were liable to stop…
