Abry has acquired cinema marketing distributor Screenvision for $380m in a deal which bagged AMC Entertainment a $45m return.
Private equity firm Abry Partners has agreed to acquire US-based cinema marketing distributor Screenvision, enabling cinema chain AMC Entertainment and Shamrock Capital Advisors to reduce their stakes.
AMC Entertainment expects to receive approximately $45m from the transaction, which aligns with its goal of generating approximately $400m from non-strategic assets over the next two years.
Screenvision confirmed on social media that the full transaction had generated $380m.
Screenvision Media provides cinema marketing packages that offer clients the opportunity to engage potential customers…
