KBS+ Ventures has an unusual model in corporate venturing in advertising, as it invests at the agency level rather than at the holding company level.
Darren Herman founded the corporate venturing unit of Kirshenbaum Bond Senecal & Partners, KBS+ Ventures, just less than two years ago.
KBS+ Ventures has an unusual model in corporate venturing in advertising, as it invests at the agency level rather than at the holding company level.
As president and chief digital media officer of its parent group, Herman said: “It is rare for an advertising agency to be doing this. It is usually the holding company that is investing,…
