Providing a multitude of services as a “super app” allows Meituan-Dianping to generate significant revenues from merchants and avoid using capital-intensive subsidies to lower prices for consumers and also potentially disrupt traditional advertising-only media models. This is a fundamentally sound business model that will be hard for competitors to beat. Super apps, if thoughtfully designed, can be beneficial to both the company and the consumer.
There seems to be no end to the ambitions of Wang Xing, the 39-year-old CEO…
