Video content studio New Form's investors, including ITV and Discovery Communications, have become shareholders of Whistle following the acquisition.
Sports media platform Whistle Sports has paid an undisclosed amount to purchase New Form, a US-based digital entertainment studio backed by broadcasters ITV and Discovery Communications.
Founded in 2014, New Form creates televisual and digital content for media outlets such as Facebook Watch, YouTube Red, TBS, CW and TruTV. It will gain access to Whistle’s research and insights and brand partnerships teams and an audience of more than 518 million subscribers and social media followers.
The acquisition will also expand Whistle’s…
