The University of Michigan makes a seed investment in video storytelling platform Mytonomy.

Mytonomy, a video storytelling platform for college and career advising, has raised seed investment which saw participation from the University of Michigan’s (UoM) student-led Social Venture Fund. The size of the seed round was not disclosed, but the UoM fund typically makes early-stage investments of up to $100k. The round was led by Kapor Capital and NewSchools Venture Fund.    Mytonomy aims to bridge the gap in support offered by high school guidance and counselling services through a video based social network. The US-based start-up will engage with the UoM fund on capacity building initiatives, and the fund will also have the option to participate in future rounds. The Social Venture Fund is one of three student venture funds maintained by UoM’s Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies, which together have over $6.5m under management. Dan Rosen, one of the eight students from UoM which sourced the deal, said: “Mytonomy addresses a key need in the education market and has social impact embedded into its business model, making it an ideal company for the Social Venture Fund to consider. In analyzing the opportunity more closely, we were impressed with Mytonomy’s initial traction and customer satisfaction, as well as the notable team, advisors and other investors. We are pleased to participate in this round with well-established players and deepen the Fund’s portfolio of promising edtech startups.”

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