Metasonics, a UK-based sound technology spinout from universities of Sussex and Bristol, was awarded £10,000 ($13,400) in funding on Friday following its victory in Bristol’s New Enterprise Competition (NEC).

This year’s NEC contest offered £40,000 in total to businesses and social enterprises associated with the students, staff and alumni of University of Bristol.

Metasonics received the first prize for its soundwave alteration technology, which manipulates sound similar to how a lens shapes light. The system could deliver precise advertising sounds…