I had a serious concern during our last interview that has been subsequently reinforced about the lack of bold innovation in product development, particularly in the US.
Bob Cooper (pictured) is emeritus Professor of Marketing at McMaster University, DeGroote School of Business, and ISBM Distinguished Research Fellow at Penn State University’s Smeal College of Business Administration. He is the father of the Stage-Gate process. Bob is an extensive researcher in the field of product innovation management. He is the author of eleven books and over 120 articles on new product management. He divides his time between his two places of residence: Toronto, ON, and Sarasota, FL. He…
