I had a serious concern during our last interview that has been subsequently reinforced about the lack of bold innovation in product development, particularly in the US.

Bob Cooper (pictured) is emeritus Professor of Marketing at McMaster University, DeGroote School of Business, and ISBM Distinguished Research Fellow at Penn State University’s Smeal College of Business Administration. He is the father of the Stage-Gate process. Bob is an extensive researcher in the field of product innovation management. He is the author of eleven…

The rest of this content is only accessible to Global Venturing Subscribers.

This content is only accessible to subscribers. If you are a subscriber, please sign in. Otherwise, if you would like to try before you buy and haven't previously taken out a free trial, you can do so below. You can also see details on subscriptions by clicking the Subscription Options button.