Harvard spin-out Crimson Hexagon announces it is receipt of $3.5m series B investment, part of a wider $5m round.

Crimson Hexagon, a social media analytics firm that utilises mathematical theory developed at Harvard University, has filed a report with the SEC that says the firm has received $3.5m; the remainder of a $5m series B round.

The US-based firm did not name the 34 investors that took part in the series B, but the filing did show that both Jo Ann Corkran and Stephanie Newby, managing director and founder, respectively, of investment firm Golden Seeds, are named as related persons.

Stephanie Newby took over as chief executive officer of Boston-based Crimson in August 2012, making her the fourth CEO of the firm since it was founded in 2007. She takes over from Patricia Gottesman, who took credit for bringing in the series B investment on her LinkedIn page.

The firm was founded by Harvard professor Gary King using technology he developed at the University’s Institute for Quantitative Social…

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