Digital advertising company OpenX, backed by several corporates, has hired Eric Rosenthal from investor AOL as the general manager of its Enterprise division.

US-based digital advertising technology company OpenX Technologies has appointed Eric Rosenthal as general manager of OpenX Enterprise, the company’s software-as-a-service (SaaS) division, OpenX revealed on Thursday.

Rosenthal was most recently vice president of national sales at internet company AOL, where he was also part of the team leading Publisher Partner Development for Pictela, the content marketing platform acquired by AOL in 2010. AOL’s corporate venturing fund, AOL Ventures, was among the backers for OpenX’s most recent funding round, which raised…