News provider SearchBlog says Tim Mayer is chief strategy officer and Ben Wright vice-president of service delivery and marketplace at Trada.

Former internet services company Yahoo executives Tim Mayer and Ben Wright have joined Trada, a US-based company which helps businesses with online search advertising and backed by Google Ventures.

News provider SearchBlog said Mayer was chief strategy officer, responsible for sales, marketing, product development and operations, and Wright is vice-president of service delivery and marketplace in charge of account management, optimizer management and marketplace support services.

Previously, Mayer ran Yahoo’s search business for seven years and Wright ran its…