Aimia-backed Fractal Analytics has added funds advised by Apax Partners to its shareholders following a $200m transaction involving a primary investment and secondary sale.

Fractal Analytics, an India-based big data software producer backed by loyalty and marketing analytics firm Aimia, announced yesterday it had agreed a $200m investment by funds advised by Apax Partners.

The deal is expected to close next month and will value the company at $500m. It consists of a primary investment and a secondary stake purchase, with Malaysian sovereign wealth fund Khazanah Nasional and private equity firm TA Associates both set to divest shares.

Founded in 2000, Fractal provides specialised…

Thierry Heles

Thierry Heles is editor-at-large of Global University Venturing and Global Corporate Venturing, and host of the Beyond the Breakthrough podcast.