Ethic, a US-based asset management platform for financial advisers, has raised $29m in its series B round from a consortium including mutual fund manager Fidelity Investments.

Venture capital firm Oak HC/FT led the round, with participation from existing investors including VC peers Nyca Partners, Sound Ventures, ThirdStream Partners, Urban Innovation Fund and Kapor Capital.

Founded in 2015, Ethic lets advisers personalise a given benchmark to correspond with a client’s investment, values, and tax management preferences.

Ethic said its assets on…

James Mawson

James Mawson is founder and chief executive of Global Venturing.