Royal Bank of Canada was among the investors in a $44m series B round that brings the customer loyalty app developer's total funding to more than $71m.
Canada-based customer loyalty scheme provider Drop completed a $44m series B round that included financial services firm Royal Bank of Canada yesterday.
The round was led by investment firm Hof Capital and also featured venture capital fund White Star Capital and VC firms New Enterprise Associates (NEA) and Sierra Ventures.
Founded in 2015, Drop offers a customer rewards scheme with more than 3 million users that is geared toward millennials and accessed through a machine learning-powered mobile app.
Customers earn…
