Bertelsmann Asia Investments led a round sized at tens of millions of dollars for the protein-based food manufacturer, investing alongside Fosun RZ Capital, Houwei Capital and Microidea.
China-based protein food brand Ffit8 has raised an eight-digit dollar amount in a series A round led by Bertelsmann Asia Investments, a corporate venturing arm of media conglomerate Bertelsmann.
Conglomerate Fosun’s RZ Capital vehicle also took part in the round, as did Houwei Capital, a private equity arm of broadcaster Hunan Broadcasting System, and Microidea Technology, the influencer-focused marketing agency known as Weinian in China.
Founded in 2019, Ffit8 produces and sells healthy meal substitutes such as protein bars and…
