The SoftBank vehicle provided the cash at a $4bn valuation and it will support the outdoor apparel brand's domestic and international growth.

Internet and telecommunications group SoftBank’s Vision Fund 2 paid $400m for a 10% stake in US-headquartered activewear brand Vuori yesterday.

Founded in 2015, Vuori produces clothing tailored for exercise and outdoor activity and its designs are based on a US West Coast aesthetic.

The SoftBank investment will fund a domestic expansion drive expected to result in more than 100 retail stores being opened in the next five years, in addition to an international expansion that will involve Vuori entering the…

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Robert Lavine

Robert Lavine is special features editor for Global Venturing.
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