The microblogging platform's strategic investments will be overseen by its ex-CFO, and it is likely to chiefly target adtech companies.

US-based social network Twitter is set to launch a strategic investment arm following the appointment of Anthony Noto as its chief financial officer, Reuters reported on Tuesday.

The corporate venturing unit, described as similar to Google Ventures, will be overseen by Twitter’s previous CFO, Mike Gupta, in his new role as senior vice president of strategic investments.

Gupta joined Twitter in 2012 from social gaming company Zynga where he served as senior vice president of finance and treasurer. He was…

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