Social network Twitter has reportedly entered talks to acquire the Times Internet-backed mobile marketing startup for up to $40m.
US-based social network Twitter is in talks to acquire India-based mobile marketing startup ZipDial for $30m to $40m, granting an exit to internet company Times Internet, Techcrunch reported yesterday.
ZipDial offers a mobile marketing strategy that exploits a loophole in mobile phone usage in India, which allows people to signal others for free by calling them and hanging up before the call is answered. ZipDial uses the signalling technique as the basis for commercial actions and tracking analytics.
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