SoundCloud has received $75m from SiriusXM following an advertising partnership agreement with its Pandora subsidiary in 2019.
Satellite radio broadcaster SiriusXM paid $75m for a minority stake in Sweden-based audio streaming platform SoundCloud yesterday as part of a deal that will give it two board seats.
SoundCloud runs an online music streaming platform well known for being a destination where new artists upload their own music directly to get exposure. Successful artists that have begun by uploading their songs there include Billie Eilish, Post Malone and Khalid.
The deal comes after SoundCloud initiated an advertising sales agreement…
