Softbank-backed social analytics company Poptip has been acquired by Palantir, which specialises in data mining for government agencies.
US-based social marketing and polling starup Poptip has been acquired by data analysis company Palantir Technologies for an undisclosed sum, granting an exit to Softbank, the corporate venturing unit of Japan-based telecommunications company Softbank.
Poptip helps brands analyse data sourced from Twitter, conduct polls and send out target messages on social media.
Kelsey Falter, founder of Poptip, said: “Our work at Poptip was our first foray into real-time data analysis. But we still have so much room to innovate and…
