• Build sports car
  • Use that money to build an affordable car
  • While doing above, also provide zero emission electric power generation options

This was the short version of the master plan that Elon Musk posted on Tesla’s website on August 2 2006. The intention of the master plan was to illustrate how seemingly separate and independent actions or objectives were all necessary for initiating the development of a “sustainable energy economy”. Why is this important in…

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