The pet food and care provider has formed an open innovation subsidiary, Kinship, which will oversee a $100m strategic investment fund.
US-based pet food and care product supplier Mars Petcare launched a $100m corporate venture capital fund yesterday as part of an open innovation initiative called Kinship.
Mars owns a variety of pet food brands including Cesar, Iams, Sheba and Whiskas in addition to dog tracker developer Whistle and a range of animal hospitals. Kinship is intended to combine external investment with research and partnerships with other businesses.
Companion Fund will invest in developers of technologies and services that would benefit…
