GMPVC German Media Pool, a Germany-based venture firm backed by media companies,  has made its first investment in Urbanara, a Germany-based online shop for textiles. Niko Waesche, managing partner of GMPVC, said: “At GMPVC, we are very proud to announce our first investment. We are backed by three major media groups, among them one of the leading innovators in billboard advertising, WallDecaux. Media for equity is a perfect way to align interests and incentives behind a high growth business like Urbanara. Our common objective is to make Urbanara best-known online source for homeware, first in Germany and then in the world.”

Subscribe to go deeper

GCV subscribers get access to all our proprietary data and deep-dive articles, as well as the global directory of CVC investors.



Not sure if you have a subscription?