Sector analysis: Consumer

The consumer sector has been characterised by a quest for customer-centricity and technological progress over the past decade. Before the pandemic, it revolved around digital transformation and changing consumer habits and preferences. The pandemic interrupted supply chains but its disruptive force did not stop there; it boosted e-commerce businesses and hit traditional brick-and-mortar retail hard. Now, vaccines are being rolled out and the pandemic is being tackled, we are yet to see how many of those changes in consumer behaviour…

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