Adelphic Mobile, a US-based mobile advertising start-up backed by the eponymous corporate venturing division of search engine company Google, has hired Michael Collins (pictured) to be chief executive.
Collins previously held the same role at WPP’s mobile marketing agency, Joule. Changfeng Wang, Adelphic’s co-founder, will be moving from CEO to chief technology officer with his arrival.
Rich Miner, a partner at Google Ventures and Adelphic board member, said: “Adelphic has an amazing technical and product team with a clear vision…
