The smoking cessation system developer has secured $25m in a round led by Johnson & Johnson Innovation – JJDC that included New York Life Ventures.

Johnson & Johnson Innovation – JJDC, the strategic investment arm of medical group Johnson & Johnson, has led a $25m funding round for US-based digital health technology developer Carrot.

New York Life Ventures, the corporate venturing subsidiary of insurance firm New York Life, also participated, along with Khosla Ventures, R7 Partners, private investor Marc Benioff and Carrot founder, president and CEO David Utley.

Carrot has created a smoking cessation service called Pivot that combines a mobile app, in-app coaching and…

Robert Lavine

Robert Lavine is special features editor for Global Venturing.