Marketing data platform Qloo has now raised approximately $14m altogether, having completed a round that included Axa Strategic Ventures.
US-based artificial intelligence (AI) data platform developer Qloo closed a $6.5m round on Wednesday featuring Axa Strategic Ventures, the corporate venture capital arm of insurance group Axa, and musician Elton John.
Founded in 2012, Qloo brings together data pertaining to leisure and entertainment, including music, film, television, books, eating out, fashion and travel. The data is applied to clients who can then correlate it to find ways of marketing to large targeted audiences.
Qloo claims to have used machine learning…
