Building a sense of pride of national purpose is one tool governments are polishing up.
The hardest question to ask is why.
Why does an entrepreneur set up a business, ie what is her goals; why in that field; why those investors over others or that exit route and timing? Why does someone back the entrepreneur or do business with them? And, why does a country care if the business succeeds?
It is the latter ‘why’ that is an interesting question to ask as the UK government provides its association with the Global…
