The University of Rochester renames its TTO URVentures ahead of major push on commercialisation.

The University of Rochester has renamed its tech transfer unit to URVentures, marking its opening move in a plan which will see the institution place a renewed focus of research commercialisation.

Amongst the shift in strategy are plans to introduce a web tool to make it easier for academics to disclose potential inventions, freeing up staff time for project management, marketing, and licensing, and stronger support for both the screening of new technologies and the ability to assist them along…

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