Where Global Innovation
and Capital Meet
Sectors Art of CVCConsumerEnergyFinancialHealthIndustrialITMediaServicesStartupsTelecomsTransportUniversity

New York Life picks Pear

New York Life picks Pear

Aug 17, 2016 • Robert Lavine

Pear, the venture firm formerly known as Pejman Mar Ventures, has secured University of Chicago as a limited partner for its $75m second fund.

Chicago University is among the limited partners in the $75m second fund recently launched by US-based venture capital firm Pear, TechCrunch reported.

Pear revealed the fund at the same time as it rebranded itself from its former name, Pejman Mar Ventures.

The university also contributed to the firm’s $50m Pejman Mar I fund, which closed in March 2015.

The fund’s other LPs in the second fund include asset manager TrueBridge Capital Partners and New York Life Insurance.

Founded in 2013, Pear provides up to $500,000 at pre-seed stage – what it calls soil investments – between $500,000 and $1.5m in seed rounds and between $750,000 and $3m at series A stage.

The firm has a 45-strong portfolio that currently includes delivery service Doordash, brain training game developer Elevate, genomic cancer testing company Guardant Health andGusto, the payroll services provider formerly known as ZenPayroll. It is yet to achieve an exit.

– This news first appeared on our sister site Global Corporate Venturing.

Pear, the venture firm formerly known as Pejman Mar Ventures, has secured New York Life Insurance as a limited partner for its $75m second fund.

Insurance provider New York Life Insurance is among the limited partners in the $75m second fund recently launched by US-based venture capital firm Pear, TechCrunch reported yesterday.

Pear revealed the fund at the same time as it rebranded itself from its former name, Pejman Mar Ventures. The fund’s other LPs include asset manager TrueBridge Capital Partners and University of Chicago, which also contributed to the Pejman Mar’s $50m first fund, which closed in March 2015.

Founded in 2013, Pear provides up to $500,000 at pre-seed stage – what it calls soil investments – between $500,000 and $1.5m in seed rounds and between $750,000 and $3m at series A stage.

The firm has a 45-strong portfolio that currently includes delivery service Doordash, brain training game developer Elevate, genomic cancer testing company Guardant Health and Gusto, the payroll services provider formerly known as ZenPayroll. It is yet to achieve an exit.

LEADERSHIP SOCIETY

Informing, connecting, and transforming the global corporate venture capital ecosystem.
The Global Corporate Venturing (GCV) Leadership Society’s mission is to help bridge the different strengths and ambitions of investors across industry sectors, geography, structure, and their returns.
© 2026 Mawsonia Ltd. All rights reserved.
test reg

Login

Not yet subscribed?

See your subscription offers here