The Zell Lurie Founders Fund, University of Michigan’s $10m student-led, seed-stage venture fund, today invested $100,000 in Mindwell, a US-based producer of plant-based jerky.
Founded in January 2017, Mindwell has developed a high-protein legume-based jerky that contains no artificial flavours or added sugar and is gluten free.
Apart from being vegan, legumes also produce up to 250 times less carbon emissions per gram of protein than beef or lamb, according to the company.
Mindwell was co-founded by Allyson Stewart and…
