Mei-lan Stark, senior vice president Intellectual Property, Fox Entertainment Group, and the 2014 INTA President and Chair of its Board of Directors, discusses the value of intellectual property.
Many people interact with brands and trademarks on a professional basis every day. From the marketers and graphic designers who conceive new trademarks to the intellectual property (IP) lawyers charged with protecting them, it can be easy to forget that trademarks serve not only as the legal means to protect our brands, but as the most important signifier in the shopping aisles. Consumers not only rely on trademarks to shop with confidence but also to make quick repeat purchases time…
