The plan Obachyan no Bentoya (Grandma's Lunchbox Delivery Van) won based on a business model that would enlist older women to cook, then deliver lunch and dinner boxes (bentos) initially to temporary housing, and then later throughout Northern Japan.

A lunchbox delivery service for people in temporary housing has won the first BizAsia Japan 2011 Business Contest from the Akamon Entrepreneurship Club of Tokyo University.

Students from four universities, the University of Tokyo (UT), Keio University, Waseda University and National University of Singapore (NUS), were asked to come up with a socially responsible business or charity to help the people of northern Japan recover from the March 11 earthquake.

The plan Obachyan no Bentoya (Grandma’s Lunchbox Delivery Van)…

Subscribe to go deeper

GCV subscribers get access to all our proprietary data and deep-dive articles, as well as the global directory of CVC investors.

Not sure if you have a subscription?