Facebook acquired the face recognition software developer, which spun out of Carnegie Mellon University last year, for an undisclosed sum.
US-based face recognition software developer and Carnegie Mellon University (CMU) spinout FacioMetrics has been acquired by social networking company Facebook for an undisclosed sum, VentureBeat has reported.
Spun out of CMU in 2015, FacioMetrics develops technology used to analyse facial images in applications including augmented reality, virtual reality, animation and audience reaction measurement. The startup, which has since integrated this technology into mobile applications, has not disclosed additional funding since it was founded.
Faciometrics’ users include academic institutions such as CMU and the Massachusetts Institute of Technology and corporates like image processing technology provider Lightricks and digital storytelling software maker Meograph.
Facebook will use FacioMetrics’ technology to bolster the video and photo features it offers, for example by adding to the augmented reality face masks available in its Facebook Live broadcasts, according to TechCrunch.
The deal comes four years after Facebook snapped up Israel-based personal identification software provider Face.com in a deal reportedly sized at $100m.
A spokesperson for Facebook said in a statement: “How people share and communicate is changing, and things like masks and other effects allow people to express themselves in fun and creative ways.
“We are excited to welcome the FacioMetrics team, who will help bring more fun effects to photos and videos and build even more engaging sharing experiences on Facebook.”
